$101,000 - $172,000 yearly
Workiva
Remote (MT, USA)
The Senior Account-Based Marketing (ABM) Manager will play a pivotal role in driving ABM campaigns and initiatives. This role is responsible for planning, executing, and measuring integrated marketing campaigns that generate pipeline and bookings from target accounts. The ideal candidate will bring a creative, proven approach to ABM and have a strong ability to collaborate with product marketing, campaign management, field marketing, and sales teams to identify target accounts, develop and execute campaigns, and continuously measure and optimize for success. This role demands a deep understanding of B2B SaaS demand generation, as well as expertise in evolving ABM strategies across personalized (1:1), targeted (1:Few), and broad (1:Many) approaches, including the use of relevant tactics and tools.
What You’ll Do
Develop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach,...