The Product Marketing Specialist is responsible for coordinating with Product Marketing and other marketing team members to implement innovative campaigns and product launches. Duties include market and competitive research, partnership and event support and execution, reporting on campaign performance, and supporting new campaign initiatives. Reporting to the Product Marketing Manager, this position works with other marketing functional teams to plan and execute marketing strategies that drive customer success and deliver the expected business results.
Key responsibilities include:
Assist in developing, implementing, and tracking marketing programs that include defining target audiences, product positioning and requirements, points of differentiation, and messaging.
Assist in developing and executing marketing plans that include demand generation, content, partnerships and events, and other marketing tactics.
Collaborate with other internal teams across Marketing,...