Pathlabs - Marketing Manager - Missoula, MT

  • Lumenad
  • Jul 14, 2021
Full time Management Marketing

Job Description

Are you ready to put your marketing, project management, and content skills to work in a fast-paced, fast-growth environment?

Do you feel like you have the capacity and vision to build something meaningful and lasting, but just haven’t had the opportunity? 

Are you looking to take the next big leap forward in your career? 

Lumenad is looking for a Marketing Manager to partner with our sales team to scale our fast-growing media business. This division will likely become its own brand in the very near future, so you’ll have the experience of getting in at the ground floor with the backing of a well-established company.

Lumenad has been on a tear the last few years hitting the number 29 on the Inc 500 fastest growing companies in the U.S.. Our tech-enabled managed media services offering is delivering outstanding results for our partners at agencies and brands. This success has driven more than 3x growth over the last 3 years. 

We need an ambitious and talented marketing manager who can work hand-in-hand with our senior management and sales team to tell the story of our media business. This person needs to be a  strong content creator, with the ability to write everything from blog posts, landing page copy, sales emails to tweets and back. Did we already mention that the ideal candidate is a great writer and communicator? Video and audio creation experiences are a definite plus. The willingness to create is a must. 

Account-Based Marketing, SEO, Paid Acquisition, Conversion Optimization, Google Analytics, CRMs, PR and social are all marketing activities you’re able to organize and bring to life a project around. Not everything you do needs to work, but we expect you to understand how to measure, improve and ultimately succeed with your work. Base hits are fine. Doubles and triples will come. We are playing the long game and would love for you to be part of it. 

Last but not least, you need to be an excellent project manager and be supremely organized and detail-oriented.

You will have: 

  • The desire to directly own and work opportunities to better understand our customer base and help execute a marketing strategy
  • High degree of excitement, ambition, and work ethic 
  • A vision for expanding and growing a customer base 
  • Ability to thrive in a fast-paced and competitive environment 
  • Strong writing skills and drive to create content
  • Project management skills and a love for getting the little things right
  • Alignment with LumenAd’s Core Values:
    • Be inclusive
    • Challenge yourself and others
    • Be radically transparent
    • Iterate to success, fast
    • Have an impact 

Core responsibilities: 

  • Bringing to life a marketing strategy 
  • Website, email, social media content, and sales collateral  
  • SEO and content strategy execution
  • Internal Project lead for all marketing initiatives 
  • Increase conversion rates wherever you see them
  • Help develop the brand into a recognizable leader in the industry
  • Drive internal and external consistency of GTM strategy and message
  • And other duties as needed to evolve this position

Level of experience: 

  • Experience designing, implementing, and managing marketing and processes
  • 3+ years of experience in marketing

Location: Headquarters is in Missoula, MT. Open to remote applicants.

About LumenAd

Founded in 2014, Lumenad is a software company whose technology enables marketers to be more agile, strategic and transparent with how they manage media spend.  We call it Advertising Intelligence software; It uses a method validated by industry experts that streamlines ad data organization, standardization and insights. As a result, marketers can access and fully understand historical, current and future views of ad campaigns. With Advertising Intelligence, you can act on insights to more smartly manage media spend.​​​​​​​

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