Marketing Automation Manager - Offroad - Missoula, MT

  • onXmaps, Inc.
  • Dec 20, 2021
Full time Marketing

Job Description


onX is a pioneer in digital outdoor navigation, developing software that helps inform, inspire, and empower outdoor recreationists. onX Backcountry, onX Offroad, and onX Hunt make up the company’s suite of apps which are built by explorers, for explorers.  With offices in Missoula and Bozeman, Montana, we are inspired by the landscapes that surround us. We bring our outdoor passion to work every day with a singular goal–to awaken the adventurer in everyone. We do this by engineering industry-leading technology, and by crafting dynamic outdoor experiences. 

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, tech-forward environment where ownership and accountability are essential.


onX is seeking a Marketing Automation Manager with a passion for enhancing the customer journey. As part of our marketing automation team, you will focus on conversion and engagement strategy and execution around email, push notification, in-app messaging, and other communication channels. Connecting with outdoor enthusiasts who use the onX Offroad App every day, you'll be able to immediately see the impact of your work and help us advance our mission of inspiring others to find their own adventures off the pavement. This position will report to the Head of Lifecycle & Marketing Automation.


Missoula, MT or Bozeman, MT strongly preferred; Remote from the USA considered for strongly qualified candidates. 


(Essential Job Duties)

  • Create and optimize post-install marketing campaigns to increase conversion of trial and freemium users of onX Offroad. 
  • Utilize in-app message, email, push notification, and other channels to create a cohesive and personalized customer journey.
  • Constantly be curious and utilize data to inform campaign ideas to monetize new and existing users.
  • Formulate creative, hypothesis-driven tests and conduct them from ideation all the way through to post-hoc analysis.
  • Follow a process of continuous improvement, learning at each step in the process and sharing those learnings with the team to improve our ability to create engaging and relevant campaigns


  • Minimum Education: Bachelor’s degree from a four-year College or University; or in place of a degree, an additional three (3) or more years of relevant experience.
  • Five (5) or more years of CRM and marketing automation experience (via Braze, Leanplum, Marketo, Pardot, Eloqua, Hubspot, etc.) with experience segmenting audiences, building triggered communications, and creating lifecycle customer journeys
  • Understanding of analytics platforms (Google Analytics, Amplitude, etc)
  • Demonstrated experience using data to uncover new marketing opportunities that improve ROI
  • Superior written communication skills


  • Experience working with Braze
  • Mobile app marketing experience
  • Direct B2C (business-to-consumer) marketing experience
  • Experience with design tools (Adobe, Figma, etc.) a plus
  • Familiarity with HTML/CSS3/Javascript
  • Familiarity with SQL or similar query language
  • Self-starter with the ability to find solutions for unstructured problems
  • Passion for the outdoors; understanding of the offroad industry is preferred


The following physical requirements represent those that are required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting - [90%]
  • Standing - [0%]
  • Walking - [10%]
  • Bending - [Occasionally]
  • Kneeling - [Some]
  • Lifting - [Up to 25 pounds]
  • Reaching - [Regularly]
  • Telephone Use - [Yes]
  • Computer Use/Manual Dexterity - Yes
  • Travel - Depends on location, otherwise not anticipated


  • Competitive salaries, annual bonuses, equity, and opportunities for growth
  • Comprehensive health benefits including a no-monthly-cost medical plan 
  • Parental leave plan of four or six weeks fully paid
  • 401k matching at 100% for the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures and amazing outdoor industry perks
  • Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
  • Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays


Our principles guide the decisions making of our company.  They define the culture at onX, what we have learned through experience and are the code by which we operate. They are fundamental, enduring and actionable–a benchmark by which we measure the team behavior and performance.

  • We put the customer first.
  • We are passionate.
  • We win as a team.
  • We take ownership
  • We work with urgency.
  • We are curious and seek the truth.
  • We innovate & take risks.

Position open until filled

onX is an Equal Opportunity Employer