Senior Marketing Analytics Professional - Remote

Rocky Mountain Bank is an equal opportunity employer committed to creating a diverse workforce.  We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

 

Rocky Mountain Bank is a growing dynamic organization with many locations offering uniquely different banking and financial solutions for businesses and personal clients. As a performance driven company, we strive to create a culture of excellence with high standards, and high values while providing outstanding growth and involvement opportunities for employees. Join a team that makes "Great Things Happen!"™

 

The Senior Marketing Analytics Professional manages the tracking and reporting of marketing campaign performance against key performance indicators for both offline and online channels. The Senior Marketing Analytics Professional analyzes results, recommends actionable insights, proposes test & learn strategies, creates marketing attribution models, determines return on investment, and optimizes current audience segments and identifying potentially successful ones.

Primary Responsibilities

• Analyzes outcomes of past marketing programs and campaigns to identify issues, trends, and opportunities for conversion improvements; creates baselines before implementing changes to better understand if improvements are actual or perceived.
• Provides periodic and on-demand metrics reports; helps business partners determine key performance indicators for their campaign strategies to demonstrate business value.
• Performs as a data steward for the marketing organization’s best interests in data architecture and governance planning.
• Leverages predictive analytics, AI/ML, and geo-targeting capabilities to identify new lead and revenue generating opportunities.
• Provides analytical solutions and insights to guide marketing reporting, benchmarking, financial planning, profitability optimization and execution strategy.
• Utilizes business intelligence and visualization tools to create relevant and insightful dashboards and reports.
• Creates attribution models to help determine ROI and which marketing channels/touchpoints contributed to overall conversion efforts.
• Helps create audience segments for targeted marketing efforts and higher conversion results; conducts lookalike modeling to identify new segment opportunities.
• Formulates test & learn strategies and recommends test cases based on key learnings.
• Utilizes Google Tag Manager for tracking of marketing activities within digital channels.
• Stays abreast of latest data mining and reporting techniques.
• Leads discussions and presentations with staff and senior leadership and considers key takeaways and/or action items for the attendees.
• Maintains knowledge of current B2C and B2B digital marketing practices.
• Mentors and trains junior-level data analysts.
• Completes annual E-Learning Plan and Bank Secrecy Act (BSA) training as assigned and keeps up-to-date knowledge of BSA as it relates to the job function.

Qualifications

• Bachelors required
• 7-10 years of experience in data mining, reporting, and marketing analytics, and relevant tools including web analytics and tag management tools for example Google Analytics or Adobe. required
• 7-10 years of experience in visualization tools (Power BI, Tableau), including proficiency in DAX statements, generation of best practice visuals, and ability to tell a story using data. required
• 3-5 years of experience with Salesforce CRM and Salesforce Marketing Cloud Interaction Studio preferred
• Hands on experience working with structured and unstructured data and proficient in analyzing existing SQL queries and writing new SQL queries and development of Alteryx workflows for ETL jobs preferred
• Advanced experience and proficiency with Microsoft Excel. required
• Demonstrated competency in consulting internal clients, management and execution of complex projects, and management of multiple resources. required
• Ability to quickly adapt to changing priorities and generate innovative solutions in a fast-paced environment. required