Franchise Business Coach - Virtual

POSITION SUMMARY

Franchise Business Coach’s (FBCs) at KOA pride themselves on proactively fostering and maintaining strong relationships with assigned franchise partners. The FBC serves a pivotal role in the franchise system, offering strategic guidance and support to franchisees to improve their operational efficiency, financial performance, and adhere to the brand standards and procedures. Franchise Business Coach’s leverage financial data, analysis, and reporting to identify unique opportunities for business growth and profitability within each campground. The FBC is the single point of contact for franchise partners and works collaboratively with cross-departmental teams to provide enhanced services and support across multiple disciplines.

SPECIFIC DUTIES

Relationship Management & Revenue Growth

• Establish productive working relationships with franchisees to foster open communication and trust, serving as their primary point of contact and advocating for their needs within the organization. Acts as a bridge between franchisor and franchise to ensure clear and effective communication.
• Proactively provides one-on-one coaching and guidance to new and existing franchisees on various aspects of business operations, including sales, marketing, revenue, finance, operations, leadership, and customer service in support of revenue growth opportunities and targets.  By supporting existing franchisees in a proactive manner that aids in improving their business(es), the FBCs indirectly contribute to the overall growth and expansion of the franchise system.
• Maintains a schedule of proactive interactions with new and existing franchisees on a regular basis (bi-weekly, monthly or bi-monthly) to provide strategic coaching, and identify opportunities for improving operational efficiency, financial performance, and adherence to brand standards.
• Conducts the strategic business planning process annually within their assigned portfolio to identify initiatives to enhance profitability and achieve long-term objectives.
• Drive franchisee engagement by leveraging all corporate programs including 20 groups, Business Forums, Franchise Advisory Committee, Owners Association and KOA’s annual convention.
• Proactively builds and maintains collaborative relationships with other departments across the organization to provide the best support possible to our network.
• Works closely with key partners, including System Operations, Commercial Strategy, and the Owned Assets of KOA (OAK).  These efforts would include helping to shape Learning and Development initiatives and development of appropriate operations manuals and other supporting resources.

Performance Analysis and Reporting  

• Responsible for analyzing key metrics and financial data to evaluate the overall health and performance of the franchise network.  Gathers and analyzes franchisee data, performance metrics, and financial statements to identify areas for improvement and opportunities for growth and increased profitability.
• Based on defined corporate goals and current trends in the Outdoor Hospitality Industry, define opportunities for improved success across the franchise system.  This role must be able to take initiatives from early ideation to successful execution.
• Support in ensuring key communication benchmarks are met through the term of the franchise agreement resulting in 95% renewal rate for parks this role supports and plays a key role in supporting overarching renewal efforts.

Services & Support

• Support and assist field operations leadership in executing the strategies of the assigned portfolio.
• Assist owners with the implementation, support, and utilization of all resources, providing in-depth training to franchisees specific to tools that improve business processes and efficiencies as appropriate.  Responsible for identifying tools needed across assigned portfolio.
• Support franchisees with proactive staffing solutions through the Work@KOA program and assist in strategies to identify and recruit top talent.

Compliance & Brand Standards

• Maintain Brand Integrity and Consistency–Work closely with KOA’s Quality Assurance Team, Franchise Review Committee, National Marketing Team, and Franchise Development Team to ensure adherence with all brand standards in support of overall quality of the franchise system and consistency of the brand image.
• Utilizing information uncovered through site visits or from Quality Assurance process, collaborate with franchisee to address issues and challenges, providing timely support and solutions to overcome obstacles, drive success, and reach growth targets.

Education, Training & Support

• Support delivery of training programs, workshops, and seminars to educate franchisees on best practices, new strategies, and industry trends.
• Support, assist and encourage development of franchise owners through training modules, financial tools, and performance plans.
• Coordinate, manage and facilitate group meetings to guarantee KPI comprehension, drive owners to establish and achieve new targets, improve profitability, and develop as Network leaders and a franchise system.

This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be at any time with or without notice.  

EXPECTED RESULTS

• Growth in top line revenue and other key performance indicators specific to the financial health of the franchise system.
• Improved Net Promoter Scores across the franchise system.
• Support in maintaining franchise satisfaction score of 90%.
• Support in maintaining a franchise retention rate of 95%.

JOB QUALIFICATIONS

• Bachelor’s degree in business administration, Management, Marketing, Hospitality, or related field.
• Five years of related business management experience, or an equivalent combination of education and work experience may be considered.
• Proven experience in business coaching, consulting, or franchise management.
• Strong understanding of business principles, financial management, and operational strategies.
• Results-oriented mindset with a track record of driving business growth and profitability.
• Familiarity with franchising regulations and industry best practices.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Understand and uphold the policies and procedures established by Brand and the related role to the Department.
• Demonstrate excellent written and verbal communication skills and the ability to listen intently and effectively.
• Ability to analyze data, identify trends, and develop actionable insights.
• Ability to establish collaborative working relationships with management, colleagues, franchise owners and their staff.
• Ability to demonstrate effective interpersonal skills essential as well as sound judgment and good decision-making skills.
• Ability to work independently and meet deadlines.
• Ability to maintain confidentiality of information.
• Ability to plan, organize and prioritize daily, monthly and yearly work.
• Ability to present a professional appearance and demeanor.
• Ability to reach with hands and arms to operate office equipment. 
• Ability to perform duties in a professional office setting/ or work remotely.
• Must be proficient with Microsoft office products.
• Ability to oversee projects from beginning to end, including incorporation of new ideas and best practices and evaluation of processes and procedures to recommend improvements and changes when appropriate.
• Ability to work evenings or weekends as required.
• Ability to travel approximately 25% of the time.
• Has a valid Driver’s License.

Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect.   The company is committed to fair treatment of all persons. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind.  All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.