Senior Graphic Designer - Remote

Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent advertising agencies. As a single point of entry into the world of digital media, Pathlabs is a true extension to an agency’s team combining the best of in-house teams and media vendors. We double down on service-based solutions in a product-obsessed world, handling all of the planning, execution, optimization, analytics, and reporting for agencies. 

The company's primary objective is to equip agencies with the right people, workflows, and technology; by doing so, we enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution.

What You’ll Do

Pathlabs is seeking a highly qualified and motivated Senior Graphic Designer for its Marketing department. Our Marketing department focuses on building and promoting the Pathlabs brand to ensure that our target market, independent advertising agencies, understand the benefits of working with a MEP. 

Ideal candidates will possess strong graphic design, illustration, presentation, organization, and conceptualization skills. A strong background in graphic design for a corporate B2B brand is preferred, with a proven track record of producing high-quality visual content that resonates with business audiences. 

We are looking for a senior designer who can push the Pathlabs brand while maintaining our existing brand guidelines. You should enjoy shaping the bigger picture and possess an eagerness to learn about our unique industry. You will be responsible for leading the design process, creating compelling visuals, and ensuring brand consistency across all internal and external materials. 

Primary activities include, but are not limited to:

• Expanding and maintaining existing brand guidelines to align with upcoming brand evolution - both internally and externally 
• Actively participating and leading group brainstorming/concept development sessions with VP of Marketing and other key stakeholders
• Interpreting needs and creating innovative designs to effectively convey design ideas
• Taking ownership of all areas of the design process from initial prototype to creation to the preparation of final creative assets 
• Leading the design and development of visually compelling marketing materials to support integrated campaigns, including collateral, media assets, website landing pages, blog updates, social media graphics, email marketing designs, infographics, and more
• Developing eye-catching creative assets to support sales enablement including presentations, iconography, one sheets, vertical playbooks, and more 
• Helping create new design and marketing elements for our website and assorted marketing channels. 
• Must be comfortable with web design, including knowledge in HTML5, CSS, working with SquareSpace, Hubspot or other website platforms
• Contributing to the creation and upkeep of common visuals for all of Pathlabs’ sales and marketing initiatives 
• Working closely with key stakeholders, taking direction and implementing changes to improve design and consistently adhere to brand standards 
• Ability to lead design initiatives and work closely across the marketing team to help facilitate design direction and assist with other projects, as needed
• Communicating and problem-solving daily with teammates, vendors, and other key stakeholders
• Work closely with external vendors and partners when necessary to ensure the successful execution of design projects
• Prioritizing projects and handling multiple tasks efficiently, meeting deadlines and maintaining high-quality standards
• Staying updated with industry trends and best practices to keep Pathlabs’ designs fresh and innovative 
• Providing input to continually improve the creative process 
• And other duties as needed to evolve this position

What You Will Bring 

• 7+ Years Experience in Visual/Graphic Design
• Experience with a corporate B2B brand or in-house design team is preferred 
• Proficiency in Illustrator, Photoshop, InDesign, Google Slides, Google Docs, and Google Sheet
• Web development knowledge: HTML5 and CSS
• Working within SquareSpace, Hubspot or other website and email platforms
• Strong data visualization design skills
• Ideal candidates will have an advanced understanding of corporate B2B marketing
• Excellent communication and organizational skills
• Highly motivated to excel with a strong work ethic and initiative
• Resourceful, dependable, and able to manage multiple projects and deadlines simultaneously
• Ability to work independently and in a team-oriented environment.
• Alignment with Pathlabs’ Core Values:
  • Unforgettable Service 
  • People First 
  • Own It 
  • Master the craft 

• Experience with digital advertising, ad buying platforms, AdTech industry, etc.
• Proven leadership experience of 3+ years
• Working knowledge of Adobe Premiere and/or After Effects
• Video & Photography Skills
• Animation experience

What We Provide 

• Unlimited Paid Time Off & 13 paid holidays annually
• Health, Dental, Vision and Life Benefits with generous company contribution including a zero-cost option.
• HSA-eligible insurance option with a company contribution 
• 401k with 4% company match when you contribute at least 5%
• Hybrid workplace with in-office, flexible and remote options
• Dog-friendly office
• Employee Assistance Program with up to 8 free counseling sessions for anyone in your household (even if not enrolled in our insurance)
• $250 annual match available when a donation is made by an employee to an eligible non profit organization 
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs

**This position is not eligible for visa sponsorship and candidates must be located in the United States.

Commitment to Inclusivity 

Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals.