Growth Marketing Manager - Loyalty - Billings

The Growth Marketing Manager Loyalty is responsible for driving awareness, acquisition, engagement, and retention within KOA’s loyalty program. This role develops and executes data-driven marketing campaigns that grow program participation and customer lifetime value. Working closely with the AVP, Digital Marketing & Loyalty and the existing Rewards Program Manager, this position focuses on creative marketing and digital growth initiatives while ensuring alignment with KOA’s broader brand and marketing strategy.

Loyalty Growth Marketing Responsibilities

• Develop and execute multi-channel marketing plans to drive loyalty program enrollment, engagement, and retention.
• Partner with the Loyalty Manager to translate program benefits and features into compelling customer-facing campaigns.
• Manage promotional calendars, loyalty communications, and digital acquisition funnels to support program growth.
• Use data and insights to segment audiences, test campaign variations, and optimize performance across channels.
• Collaborate with internal creative, media, and digital teams to ensure cohesive messaging and seamless execution.
• Coordinate with paid media, social, and email teams to integrate loyalty messaging across all digital touchpoints.
• Identify new opportunities for partnerships, member incentives, and campaigns that enhance perceived value and participation.
• Measure and report on KPIs such as member acquisition, activation, engagement, and retention.

Digital Marketing & Data Responsibilities

• Partner with the digital team to leverage customer data and analytics to inform targeting and personalization.
• Utilize CRM and marketing automation tools to deliver timely, relevant communications to loyalty members and prospects.
• Collaborate with analytics and BI teams to evaluate campaign ROI, customer lifetime value, and program performance trends.
• Stay current with digital marketing and loyalty industry trends, identifying new tools or tactics to test.

• Bachelor's Degree in Business, Marketing, Communications, or related field and 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience or equivalent experience.

• Experience in a variety of digital services such as web development, paid search, media planning, digital strategy, email marketing, etc., including experience managing a team

• Experience in loyalty and membership programs is preferred
• Strong quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimizations in current and future campaigns
• Strong writing and copy skills to test varying words, phrases, and styles within digital platforms
• Works constructively and collaboratively with internal teams and outside agencies who share project responsibilities
• Ability to conceptualize big ideas and execute plans across digital platforms

• Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.

• Prolonged exposure to computer screen and artificial lighting.

• Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
• May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
• Frequent in person interaction with KOA employees in various settings, where noise level is typically low to moderate, including office spaces.

• Will experience occasional interruptions and shifting priorities.