Product Marketing Specialist (Offroad)- Missoula or Bozeman

  • onXmaps, Inc.
  • Missoula, Bozeman
  • Nov 12, 2020
Full time Marketing Public Relations

Job Description

Headquartered in Montana with offices in both Missoula and Bozeman, onX is rooted in a passion for the peaks and rivers surrounding us. We bring our devotion to the outdoors to work daily with a singular, powerful goal; to inspire others to find their own adventures off the pavement. Through the melding of technology and passion for the outdoors we enable people to craft rewarding, dynamic outdoor experiences.


As a Product Marketing Specialist at onX, your duties are to build and amplify onX’s reputation in the off-road industry as a first-class company, product, and business partner. You will be responsible for product marketing campaign strategy execution including multi-platform management, and content generation. You will work closely with team members to align with marketing strategies and campaigns.

We are looking for a tech-savvy professional with an in-depth understanding of the offroad industry and how technology and social media can help us achieve our business goals. Ultimately, you should be able to communicate, articulate, and manage deliverables of various outlets/inlets within quality, time, and budget requirements.

As a Product Marketing Specialist for onX Offroad, you will be integrated within the marketing team and will work with the Offroad team on the day-to-day campaign management of the brand. You have a keen eye for detail and a passion for crafting compelling and unique campaigns customized for each off-road verticals.

You will work cross-functionally with team members in Creative, PR, Brand Marketing, and Digital Marketing to grow the audience, stories, thought leadership, videos, and more.

LOCATION:  Missoula, MT, or Bozeman, MT required. 


(Essential Job Duties)

  • Oversee onX Offroad product marketing campaigns.
  • Create innovative marketing campaigns and manage from conception to completion.
  • Boost brand awareness and product education through marketing programs, influencers, forums, events, social media, and other creative marketing ideas and events.
  • Manage appearances at trade shows and events to extend brand awareness and build relationships within the community.
  • Constantly analyze all aspects of the content, relationships, and channels to optimize ROI.
  • Create analytic dashboards to continuously monitor the impact of each of the onX Offroad campaigns, with a focus on measuring conversion with each of our audiences.


  • Bachelor’s degree from a four-year College or University; or in place of a degree, an additional three (3) or more years of relevant experience
  • Two (2) or more years of full-time experience in Product Marketing, Brand/Influencer Management, and/or Growth Marketing experience
  • One (1) or more years of experience in the Powersports and/or off-road industries
  • Must have a strong understanding of best practices across all marketing platforms (digital, social, and event marketing), and enjoy crafting creative and engaging marketing campaigns 
  • Knowledge of online marketing and a solid understanding of major marketing channels
  • Proficiency in Google business suite (docs, sheets, drive, slides, Gmail), Youtube, Instagram, and Facebook
  • Superior writing/communication skills


  • Professional experience at a high growth consumer or SMB software, mobile application, or consumer internet company or consultancy
  • Multi-platform analytics proficiency (ie: Amplitude, Google Analytics, Facebook, etc.)
  • A proven track record for developing a digital strategy and executing
  • Experience showing ROI with influencer programs, partnerships, & social content
  • Positive attitude, attention to detail, and customer-focused approach
  • Experience using any mobile marketing platforms for engagement and retention
  • Self-starter, with the ability to find solutions for unstructured problems
  • Experience in growth through hypotheses testing and data-backed decisions


The following physical requirements represent those that are required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting - [80%]
  • Standing - [10%]
  • Walking - [10%]
  • Bending - [Occasionally]
  • Kneeling - [Some]
  • Lifting - [Up to 25 pounds]
  • Reaching - [Some]
  • Telephone Use - [Yes]
  • Computer Use/Manual Dexterity - [Yes]
  • Ability to travel - [Up to 25%]


  • Competitive salary and opportunities for growth
  • Comprehensive medical, insurance, and wellness benefits
  • Four weeks paid family leave 
  • 401k matching at 100% the first 3% you save and 50% from 3-5%
  • Company-wide outdoor adventures twice per year
  • Amazing outdoor industry discounts
  • Summer hours for salaried employees


We put the customer first.
We are passionate.
We win as a team.
We take ownership.
We work with urgency.
We are curious and seek the truth.
We innovate & take risks. 

* Position open until filled. *

onX is an Equal Opportunity Employer. We are committed to finding ways to attract, develop, and retain qualified individuals who represent the diverse communities in which we live. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.