$147,000 - $250,000 yearly
Workiva
Remote (MT, USA)
We are seeking a Director of Marketing Automation to join our dynamic marketing operations team. The ideal candidate will be a subject matter expert in Marketo and act as the product owner. This role will focus on scaling our marketing automation efforts across multiple business functions and regions, driving email strategy, and maximizing the marketing automation platform (MAP) roadmap and spend. This is a highly cross-functional role requiring strategic and tactical execution, as well as strong program management.
What You’ll Do:
Marketing Automation Platform Product Owner:
Serve as the Product Owner and Subject Matter Expert (SME) for Marketo, overseeing all aspects of the platform, including configuration, integration, and ongoing maintenance
Maximize the potential of the marketing automation platform to drive efficiency and effectiveness in campaign execution
Ensure compliance with regulatory requirements, including GDPR, CCPA, and...