Senior Product Designer - Missoula

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

WHAT YOU WILL DO

onX is seeking a Senior Product Designer, AI Foundations, to help shape how AI is thoughtfully integrated into our product ecosystem. This role sits at the intersection of emerging technology, evolving user expectations, and real-world product constraints.

Our AI practice is actively developing, and we are experimenting, learning, and refining how AI should show up in our products. We are looking for a senior designer who is comfortable working in ambiguous spaces and can help define foundational interaction models, experience principles, and patterns that others can build on over time.

In this role, you will design and prototype AI-enabled experiences from early exploration through iteration, helping ensure that technical AI capabilities are aligned to meaningful customer problems. You will partner closely with Product Management, Engineering, and Research to explore, test, and refine AI-driven workflows that are useful, trustworthy, and grounded in real user needs.

This role is an individual contributor position within the UX Design & Research team. You may own one or more AI-focused initiatives while also influencing broader design direction through shared patterns, documentation, and storytelling. You will report to the Head of UX Design & Research and work closely with the AI Foundations team.

As an onX Senior Product Designer, your essential job duties and responsibilities will look like: 

• Lead design efforts in early-stage, AI-enabled problem spaces where best practices are still emerging. This includes shaping interaction models, defining appropriate experience boundaries, and translating complex AI-driven capabilities into intuitive, usable experiences for customers.
• Work in iterative cycles that prioritize learning and signal in early phases while also considering how design decisions contribute to durable UX foundations over time. This may include contributing to patterns, principles, and guidance that support broader AI adoption across the product organization.
• Apply systems thinking to anticipate downstream effects, edge cases, failure modes, and trust implications associated with AI-enabled features. In collaboration with Product and Engineering, you will help clarify trade-offs, constraints, and responsible uses of AI in customer-facing workflows.
• Conduct lightweight research as part of your design process, including interviews, usability testing, and synthesis, and partner with UX Research when deeper investigation is required.
• Help elevate AI fluency within the design organization. This includes demonstrating practical uses of AI tools in design workflows, articulating their strengths and limitations, and modeling thoughtful, responsible adoption.

WHAT YOU’LL BRING

• Six (6) or more years of experience designing complex digital products or systems, including experience working in ambiguous or 0–1 environments where direction was not fully defined.
• Hands-on experience designing AI-assisted, data-informed, or algorithmically driven experiences, and a working understanding of generative AI capabilities and limitations.
• Ability to explain not only how AI works at a surface level, but how its constraints shape interaction design decisions.
• Comfort in using AI tools to augment your own design workflow and can articulate where those tools are helpful and where human judgment remains critical.
• Strong interaction design and product thinking skills, ideally with experience in map-based or spatially complex experiences. 
• Ability to translate technically complex capabilities into clear, usable, and trustworthy interfaces.
• Comfort in making progress amid evolving constraints and imperfect information, with an ability to balance rapid experimentation with a thoughtful approach to long-term system design.
• Clear and pragmatic communication skills, with an ability to use storytelling and artifacts to align cross-functional partners.
• A willingness to share your thinking and help others develop stronger AI design literacy.
• A portfolio demonstrating relevant work is required.
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX. 
• Must be available for travel to a corporate office in Montana bi-annually. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience establishing UX patterns, principles, or frameworks that influenced how other teams design.
• A clear and practical perspective on what makes AI-powered experiences feel trustworthy, transparent, or poorly executed.
• Experience designing systems where user control, reliability, or real-world consequences were important considerations.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $139,000 to $174,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!