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Franchise Marketing Coach - Billings

$75,000 - $85,000 yearly
Full time Analysis Business Development Data Marketing Software

Job Description

Summary:

The Franchise Marketing Coach guides and supports franchisees as they develop and execute campground-level marketing plans to drive awareness, increase camper nights, and grow revenue. This role leverages both national programs and local tactics to deliver scalable marketing support that aligns with KOA’s brand standards and business objectives. The Franchise Marketing Coach analyzes performance data, provides actionable recommendations, and collaborates across departments to ensure continuous improvement and adoption of marketing best practices. 

Essential Duties and Responsibilities:

Franchise Marketing Support 

  • Conduct regular coaching sessions with clear objectives, data insights, and actionable recommendations to improve local marketing effectiveness. 
  • Track plan implementation, monitor results, and provide follow-up support. 
  • Integration of local efforts with national brand campaigns to ensure alignment and consistency. 
  • Guide campground teams in creating data-driven, multi-channel marketing plans, offering expertise in paid media, email, social content, local listings, event promotion, and more. 

Training & Education 

  • Deliver workshops, webinars, and how-to sessions (both virtual and in-person) on local marketing tactics and tools. 
  • Drive adoption of KOA platforms and programs through training, outreach, and coaching. 
  • Educate franchisees on local marketing best practices and emerging trends 
  • Develop and maintain training resources (written guides, videos, toolkits) to support franchisee marketing execution. 

Marketing Performance & Analysis 

  • Analyze campground-level marketing performance and translate insights into actionable recommendations. 
  • Coach franchisees on interpreting key metrics and improving results through KOA’s marketing tools and co-op programs. 
  • Provide regular reports and updates to internal stakeholders, highlighting participation and adoption of KOA marketing programs. 

Cross-Functional Collaboration 

  • Partner with appropriate departments to align marketing support with broader campground goals. 
  • Work alongside Onboarding team and assist in onboarding new franchisees with initial local marketing setup and training. 
  • Contribute marketing expertise to cross-functional projects and communications, ensuring alignment with KOA’s growth strategies 
  • Maintain relationships with marketing vendor partners to support local franchise needs.Shape 

 Non-essential Duties and Responsibilities:

This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

 Required Education and Experience:

  • Bachelor’s in Marketing, Communications, Advertising, or related field. 
  • 5+ years of strategic marketing experience, preferably with direct client or franchise support. 
  • Excellent written, verbal, and presentation skills, with the ability to simplify complex ideas. 
  • Data-literate and comfortable working with analytics platforms and reporting tools. 
  • Organized, deadline-driven, and able to manage multiple projects in a fast-paced environment. 
  • Strong collaboration skills with a passion for service and relationship-building. 
  • Experience in local marketing strategy including SEO, SEM, email, Paid and Organic Social. 
  • Proficient in Microsoft Office

 Preferred Education and Experience:

Experience with Canva, CMS tools, and other marketing platforms.

 Physical demands and working conditions:

  • Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.
  • Prolonged exposure to computer screens and artificial lighting.
  • Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
  • May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
  • Frequent in person interaction with KOA employees in various settings, where noise level is typically low to moderate, including office spaces.
  • Will experience occasional interruptions and shifting priorities.

Benefits Offered:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Account
  • Paid Life Insurance
  • Paid Long Term Disability
  • Voluntary Life Insurance
  • Voluntary Short-Term Disability
  • Voluntary Critical Illness Insurance
  • Voluntary Accident Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program
  • 401K Retirement Plan
  • 401K Company Contributions 

KOA does not sponsor Visas

KOA currently does NOT hire in the following states:
Alaska, District of Columbia, Idaho, Louisiana, New Hampshire, North Dakota, Rhode Island, Vermont

Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect.  The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind.  All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality.   KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK).  Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative. 

At KOA, we believe the outdoors is fun and for everyone.  We are committed to having an environment where all are treated with dignity and respect.  We strive to:
  • intentionally create a sense of community and belonging for our guests, employees and franchise partners
  • continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
  • sustain a culture that promotes diversity of thought and experiences
  • ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
  • drive change in our company and industry through action and implementation 
Kampgrounds of America, Inc. (KOA)
About Kampgrounds of America, Inc. (KOA)

With over 500 campgrounds nationwide, Kampgrounds of America Inc. (KOA) is the world’s largest system of privately held campgrounds. KOA has been nationally recognized for its work in public relations, marketing, and franchise satisfaction. At KOA, our mission is to connect people to the outdoors and each other.

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