Product Marketing Specialist - Missoula

About Us: Blackfoot Communications reliably connects business of all sizes across the nation using the latest telecommunication technology in voice, network, and managed services. With focus on strong connections, we also provide dedicated account management with a goal to get to know our clients so we can help advise on the best solution.

What We Offer: We offer opportunities in the telecommunications and technology sectors with positions in Western Montana and Eastern Idaho. Blackfoot is proud to offer a competitive salary and a fantastic benefits package that includes; comprehensive medical benefits plan, LTD, life insurance, an outstanding retirement pension plan plus a 401k plan that includes employer match, along with other employer paid benefits. We are proud to have received awards and recognition that highlight our strong company culture. These include "Employer of Choice" from the Missoula Job Service Employer's Council, "Top Tech Employer" from the Montana High Tech Business Alliance, and the "Heart Award" from the United Way of Missoula County in recognition of our ongoing community efforts. 

Job Summary: The Product Marketing Specialist is responsible for developing and executing go-to-market strategies that drive adoption, revenue growth, and competitive differentiation for Blackfoot's products and services. This role works cross-functionally to ensure solutions are clearly positioned, effectively communicated, and successfully launched into the market. 

Essential Job Duties and Responsibilities:

• Develop product marketing strategies that align with market trends, customer needs, and business goals.
• Develop product positioning, value propositions, and messaging frameworks for targeted customer segments.
• Conduct market research, competitive analysis, and customer insights gathering to inform marketing strategy and identify new opportunities.
• Support go-to-market planning and execution, including launch coordination, promotional strategy, sales enablement, and internal communication.
• Create and maintain product marketing content including product briefs, sales sheets, presentations, FAQs, and training materials.
• Collaborate with Sales, Marketing, and Customer Success teams to ensure consistent messaging, campaign alignment, and customer engagement.

• Track project milestones, manage risks, and escalate issues to ensure successful execution. 

Additional Job Duties and Responsibilities:

• Perform other duties and responsibilities as required to fulfill the job functions or as assigned.

Knowledge, Skills, and Abilities:

Knowledge of:  

• Product marketing principles and go-to-market planning.
• Product lifecycle management and execution.
• Project management methodologies and tools.
• Market research and competitive analysis techniques.
• Cross-functional collaboration and stakeholder engagement.

Skills to:

• Develop compelling product messaging, value propositions, and positioning documents.
• Create and manage marketing collateral, presentations, documentation, and communications.
• Analyze market data, customer insights, and KPIs to recommend marketing strategies.
• Communicate clearly and effectively across technical and non-technical audiences.
• Support sales enablement through tools, training, and go-to-market support.

Ability to:

• Understand customer needs and translate technical concepts into customer-friendly benefits
• Collaborate effectively across departments and facilitate discussions that drive alignment.
• Adapt to changing priorities and manage ambiguity.
• Maintain confidentiality and professionalism in all interactions.
• Work independently and within a team.
• Think analytically and be a problem solver.
• Communicate effectively, both in writing and in speaking, with customers, co-workers, and various business contacts in a courteous and professional manner.
• Work completely and accurately under time constraints and deadlines. 
• Obtain and maintain a valid Montana driver’s license, have a good driving record and be insured under the Company insurance policy.
• Be a part of a team environment, be positive, and support employee morale.

Education and Experience:

Any combination equivalent to the following education and experience that would provide the required knowledge, skills and abilities would qualify. A typical way to obtain the knowledge, skills and abilities would be: 

BS/BA in business marketing, management, telecommunications or related degree preferred; 2-5 years of hands-on product management or product marketing experience, ideally in the telecommunications industry.

Any noted minimum or maximum years of experience should not be construed as a requirement for consideration; this information is meant to be used as a suggested guideline.