Head of Product, Offroad (Group Product Manager II) - Missoula

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a seasoned product leader to own the product strategy and execution for onX Offroad, our fastest scaling business. This leader should thrive in high-tempo environments and bring experience across multiple stages of the business and product lifecycle, with a strength in navigating the critical transition from initial product-market fit to scale. At our current stage, success in this role requires comfort with calculated risks and the ability to move aggressively and decisively.

You will set the long-term product vision while operating hands-on in a complex, multi-segment ecosystem where every activity, vehicle type, and geography represents a distinct customer need. In close partnership with engineering, user experience (UX) design, and business leadership, you will define product direction, packaging, and strategic focus areas, bringing structure to ambiguity, making thoughtful tradeoffs, and moving decisively as the business grows.

This is a highly visible, strategic role requiring strong product judgment, technical fluency, and business acumen. You will pair strategic thinking with hands-on execution, leverage data to guide decisions, and champion our customers, with direct accountability for driving engagement, retention, and revenue across the Offroad business while reinforcing our “built for offroaders, by offroaders” ethos. This role will report to the General Manager, Offroad. 

*Note: To align with market norms, this role is externally titled Head of Product, Offroad. Internally, it maps to our Group Product Manager I/II level and title.

As an onX Head of Product - Offroad, your essential job duties and responsibilities will look like: 

• Own the strategic customer problem portfolio, guiding the evolution of onX Offroad’s product and business models.
• In partnership with the General Manager to define product packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Lead a product and engineering team focused on strategic opportunity identification, business growth, and tiered value delivery. 
• Collaborate cross-functionally with Engineering, User Experience (UX) Design, QA, Business Intelligence, Finance, Sales, and Customer Experience to translate strategy into scalable, customer-centric solutions.
• Model the business impact of pricing, packaging, and feature placement decisions. 
• Partner with the General Manager, BI, and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Shape the product metrics framework to ensure clear visibility into usage, conversion, retention, and ARPU. 
• Establish a data-driven product culture that connects customer behavior to business outcomes.
• Contribute to long-range planning and product strategy at the business unit leadership level.
• Lead through influence by providing context and clarity to drive alignment.

WHAT YOU’LL BRING

• Ten (10) or more years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments
• Bachelor’s degree or equivalent practical experience
• Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms
• Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed environments
• Experience defining and using product success metrics to drive business decisions, including familiarity with user segmentation, cohort modeling, and growth levers
• Experience across multiple business/product stages, including shaping or scaling new products or business functions
• Experience in partnerships and integrations with 3rd parties as part of delivering product experiences
• A balance of product expertise in both core product experience and growth levers
• Demonstrated ability to leverage emerging technologies, particularly AI and machine learning, to inform product vision, user experience, and operational efficiency
• Strong communicator who can translate complexity into clarity; aligning executives, cross-functional teams, and technical partners around shared outcomes
• Demonstrated ability to bring clarity to ambiguous, multi-stakeholder initiatives; balancing analytical rigor with a bias for action
• Demonstrated ability to tie product efforts to business outcomes
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel monthly for multiple days to a corporate office or other onX strategic location, such as a Basecamp

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Hands-on leadership delivering mobile-first product experiences
• Passion and expertise in Offroading or Overlanding
• Master’s degree in a business or technical field
• Experience building or leading products for communities with strong identity, legacy, and regional diversity
• Proven ability to align product strategy with business and monetization goals — including pricing, packaging, and tiering considerations

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $143,000 to $201,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PC@onxmaps.com. 

Position open until filled. 

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!